The Bedrock Sales Strategy Method

Our tried-and-true solutions work together to strengthen the foundations of sales, deliver measurable outcomes, and equip your team with a professional selling system.

Take a Sales Assessment
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Our Solutions

A sales strategy report with sections on Sales Strategy, Methodology, Analysis, and Organization, each with bullet points and overall scores.
Sales gap list worksheet with sections on sales strategy, methodology, analysis, and organization, including points on target market, competitor tracking, value proposition, CRM accountability, sales forecasting, team roles, training, onboarding, and performance reviews.

Assess- Sales Assessment

The diagnostic. Start here.

Best for: Executives, founders, or sales leaders who know revenue is stuck but aren't sure why.

What you get:

•   A structured diagnostic across sales strategy, methodology, analytics, and organization

•   Identification of the specific sales gaps hurting revenue

•   A custom Sales Gap Analysis report with prioritized findings

•   A recommended roadmap for revenue recovery mapped to Bedrock's Core Solutions

Timeline: ~30 days   |   Engagement model: Fixed-scope project

Outcome: Clarity on exactly what's broken and a prioritized plan to fix it — with no obligation to continue.

Build - 90-Day Sales Action Plan

Build the sales operating system with proper tools, systems, and processes to support sustainable revenue growth.

Best for: Companies that have identified the gaps and need to stand up sales infrastructure fast.

What you get:

•   Sales organization structure and role definition

•   Sales quotas and territory / coverage design

•   Compensation plan design aligned to goals

•   KPIs and a performance scorecard

•   CRM setup and optimization (HubSpot, Salesforce, Pipedrive, or virtually any CRM system)

•   Forecasting cadence and pipeline management framework

•   A documented Sales Playbook: methodology, best practices, objection handling, deal-stage progression

Timeline: Typically 2–3 months (after assessment)   |   Engagement model: Fixed-scope project

Outcome: A repeatable, scalable sales system your team executes against and a future full-time VP can inherit.

Lead — Fractional VP of Sales

A Fractional VP of Sales provides experienced, executive-level sales leadership without the cost of a full-time hire. We bring strategic direction, pipeline oversight, performance accountability, and team coaching to drive measurable revenue growth. You gain seasoned leadership to build structure, improve execution, and scale your sales organization with confidence.

Best for: Companies that need ongoing executive sales leadership but aren't ready for a full-time VP.

What you get:

•   A seasoned sales executive leading your organization part-time

•   Strategic direction and go-to-market ownership

•   Pipeline oversight, forecasting, and revenue accountability

•   Team coaching, performance management, and 1:1 development

•   Hiring and onboarding of sales talent as the team scales

•   Ongoing optimization of process, comp, and tech stack

•   A path to recruiting and transitioning to a full-time VP when the time is right

Timeline: Ongoing, typically 12+ months   |   Engagement model: Monthly retainer

Outcome: Predictable, sustainable revenue growth led by an accountable executive — at a fraction of the cost of a full-time hire.

Sales Coaching

Develop the leaders driving your sales. Executive Coaching for startup leaders still selling and executives responsible for sales. Individual sales coaching for newly appointed sales managers. Coaching programs are standalone or added to any engagement. Strong internal sales leadership sustains results after the core build.

Additional Capabilities

•   Sales Playbook — repeatable methodology, best practices, objection handling, deal progression

•   CRM Optimization — HubSpot, Salesforce, Pipedrive or virtually any CRM

•   AI Tools & Agents — AI-driven insights for lead gen and engagement

•   Talent Assessments — Objective Management Group (OMG), PXT Select for Sales

•   Sales Training RAIN Group— skills-development programs with 11+ structured sales curriculums

•   Sales Hiring — structured interviewing and competency assessment